The Basics of Optimization

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Many online sellers get frustrated with search engines regularly changing algorithms. But there are basic principles that haven’t changed through the years. Apply these tips to increase your rankings:

 

Tip 1—Don’t be too quick to change domain names. Google has an aging delay for any new domain—it can take up to a year for your keywords to start showing in the searches.

 

Tip 2—Optimize your site for your target audience, not the search engines. Always think about what impression your site gives your users—you’ll create a better site the engines will like.

 

Tip 3—Do KEYWORD RESEARCH extensively. Everything else revolves around the keyword phrases you choose, so it’s critical you choose the best ones. http://WordTracker.com and http://KeywordDiscovery.com are two information databases that show you what words people are searching for and suggest words you can use.

 

Tip 4—Design and categorize your site architecture and navigation based on your keyword research. Jill Whalen, founder of http://www.highrankings.com, says, “Your homepage should be optimized for the more general phrases…Your inner pages should be optimized for the more specific [ones].” If possible, use keyword phrases as your navigation words.

 

Tip 5—Program your site to be “crawler” friendly. Search engines send out “crawlers” to gather information from your site so they understand how to rank it.

 

• Create your links using HTML, not javascript. Crawlers can’t follow javascript and won’t be able to read your information.

 

• Don’t design your site in Flash—there’s nothing for the crawlers to read. If they can’t interpret the information, they can’t classify your site.

 

• Make sure your copy is HTML, not a graphic of a text. It may look like copy. But if you have a text graphic, all the crawlers will see is a blank page.

 

Tip 6—Label your internal text links and clickable image ALT attributes as descriptively as possible. Within the text links in your site, use the phrase that describes the page you’re clicking to. For image links, make sure those phrases are contained in the image’s code.

 

Tip 7—Write compelling copy for key pages of your site based on your chosen keyword phrases. Choose a few keyword phrases that apply to the particular page you’re writing and work those phrases into the copy.

 

Tip 8—Incorporate your keyword phrases into each page’s unique title tag. Title tags are given significant weight with search engines. The title tag is the information that shows up in the search engine results so it’s crucial that it be enticing, not just crammed with keywords.

 

Tip 9—Make sure your site is link-worthy. Search engines judge a site’s popularity by the number of links pointing to it. To make sure people will want to link to your site, you have to offer something worth linking to. Beyond your product or service, you need something that puts you over the top: an information service, a superior presentation, or great variety.

 

Tip 10—Don’t be married to any one keyword or phrase. Optimize for all the relevant phrases. Says Whalen, “If you can rank highly for a good portion of them, they’re going to add up to a lot more than just that one keyword phrase that you think is the good big money one.”

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If you want your web site to be on top of every important search engine, then it is vital that you learn various Search Engine Optimization (SEO) techniques that can ensure that your web site beats the hundreds of thousands of web sites to post. Here are some valuable tips on learning how SEO strategies.

The first and foremost tip is to understand the manner in which search engines work. They do not understand graphics but instead depend on matching the words in search criteria with the keywords that might be present in your web site. Therefore, you should make it a point to include as many keywords and key phrases as you can into your web site. Imagine the different key phrases that your viewers might type into the search boxes and try to incorporate them into your site. Even if you have included photos in your site, make it a point to attach text tags to those photos so that the search engines can understand them.

Your key phrases should also be mentioned in the URL and other related file names since search engines look in them. The title tag, which is on the top fo your html document, should contain the relevant key phrases as should your meta description tags. Your description tags will not be seen in your web site but will be featured in text form when search engine display their results. Thus, it is important to include phrases that entice the readers towards your website in your description tags. Although it is important to remember to not to just dump the same keywords and phrases in your URL, title and description tags and your file names since most search engines will interpret that as spamming and just reject your site. Instead, try to incorporate various related words that are similar to your keywords.

It would also be a good idea to check your standing after conducting some dummy searches through various search engines. This will give you a chance to fine-tune your keywords and key phrases. During this search, also try to find out the standing of your competitors and try to analyze the reason for their success in case they are placed above you. You should also ensure that your site’s internal links are crossed-linked perfectly since search engines will find it easy to latch on to the right page. Another important tip is to continually add fresh content to your web site since thei will please both search engines and even your visitors. The chances of your web site getting bookmarked will also increase if you keep on providing fresh information.

Patience is the key since once you have made the necessary changes to your web site, it will still take some time for search engines to recognize that fact and push you up the search ladder.

Make sure that your body copy is curtailed to around 300 words and that your keywords and key phrases are injected at regular intervals instead of just bunching them at the top or bottom.

If you keep these tips in mind and wait patiently, after making all the necessary changes to your web site, you should be pleasantly surprised to watch the search engines lock on to your site during any related search. Try out various new methods to ensure that your site remains on top since your competitors too will be doing their best to jump over you.